Detailed content: With so many brands out there today, how can your company stand out? It all starts with the visual identity, which expresses the brand’s personality and reflects its message and values. Here, you can offer advice on choosing colors that match the feelings you want to convey, the importance of distinctive fonts, and how to choose images and icons that align with the brand’s goals. Also focus on the continuity of the visual identity across all elements of the brand, from the logo to packaging and social media, with examples of well-known global brands that have successfully built an integrated visual identity.
